Bloomingdale’s Beauty Treats is a multi-channel beauty discovery platform that brings together trend storytelling, luxury beauty brands, expert perspectives, and exclusive partnerships to create an inspiring and editorially driven customer experience. The campaign showcases new launches, cult favorites, and emerging beauty trends through curated content and immersive brand experiences.

Through art direction and design, I translated beauty trends, brand stories, and product launches into cohesive creative experiences across digital, print, and in-store channels, helping drive discovery, engagement, and brand affinity.

Client: Bloomingdale's