The Summer CTV campaign was created to shift perception of ecoATM from a transactional trade-in service to an enabler of meaningful experiences. Grounded in the insight that unused phones represent overlooked value, the campaign reframed old devices as a pathway to summer adventures, upgrades, and new memories.

I led the development of a scalable creative platform that transformed functional trade-in messaging into culturally relevant storytelling. Designed to support both brand and growth marketing objectives, the work connected emotional lifestyle narratives with clear value propositions across awareness, consideration, and conversion funnels.

Client: ecoATM