During my eight years at Apple, I played a key role in bringing global product launches and brand programs to life across Australia, New Zealand, and Southeast Asia.

Partnering with teams in Cupertino and regional markets, I helped localize and execute launch campaigns across 13 countries, translating Apple's creative vision into impactful customer experiences across retail and channel environments.

Working at the intersection of product, marketing, retail, and operations, I developed a deep appreciation for how strategy, storytelling, and execution come together to create meaningful brand experiences. The scale, precision, and cross-functional collaboration required at Apple continue to influence my approach to art direction and creative leadership today.

Client: Apple, Marcom