Bloomingdale's Carousel needed to do two things at once: drive commercial performance and introduce a new audience to the brand. For the Bridgerton edition, I set the visual direction for the full activation — bridging Regency London's lavish aesthetic with Bloomingdale's modern luxury sensibility across in-store, e-commerce, and social.

The creative concept treated retail as theatre, anchored by exclusive collections from Wedgwood x Sheila Bridges, Hope for Flowers by Tracy Reese, and Malone Souliers — and designed so customers could step into the Bridgerton world and shop it simultaneously.

• 235-item e-commerce experience launched simultaneously with the 1,600 sq ft 59th Street pop-up.

• Press coverage across WWD, theGrio, and major lifestyle publications — reaching audiences outside traditional Bloomingdale's media.

• Six Lexington Avenue windows featuring seven original Bridgerton costumes — their US debut, driving organic street-level coverage across Instagram and TikTok.

Client: Bloomingdale's x Netflix